STJ Group: Building an Airport Road Landmark

Take a drive along Airport Road in Mohali on any given evening and one name keeps showing up on glass towers, glowing signboards and half-finished cranes alike: STJ Group. A decade ago this stretch was mostly open land; today it carries one of the group's most recognisable footprints, spanning commercial hubs and a fast-expanding line of residential addresses across Mohali, Zirakpur and Rajpura.  

This piece, brought to you by Acquire Estate, walks through the founder's journey, every major project currently under the STJ Group banner and why this name keeps coming up in Tricity real estate conversations heading into 2026.  

Who Exactly Is STJ Group?  

Mention Aerocity to anyone tracking Mohali's real estate scene and STJ Group's name surfaces almost immediately. What surprises most people is that the group's roots have nothing to do with construction: it began as a jewellery retail venture, with its first showroom opening in Manimajra, Chandigarh under the brand SARAF The Jeweller, later launched Sunaar The Jeweller.That early business ran on one currency, a customer's confidence in what they were buying and that same principle followed the founder into real estate.  

Sunaar The Jeweller(also written as Sunaar or Sunnaaar) currently runs 6 branches across India, per the brand's official store listings: Chandigarh (Sector 22D, Jewellery Market), Manimajra / NAC Manimajra (SCO 821, Sector 13), New Delhi (Lajpat Nagar, Pitampura and Rajouri Garden) and Jaipur (near Jaipuria Mansion / Panch Batti).  

Saraf The Jeweller(also styled Sraaff or Saraff) operates 5 branches: Chandigarh (SCO 125-126, Sector 17C), Mohali (SCF 20-21, Phase 3B2, Sector 60), Patiala (near Bhupindra Road), Zirakpur (SCO 40-41, Mohali City Square) and Manimajra (SCO 45, New NAC Showrooms). Beyond these, the two chains maintain a broader presence across North India, including Solan and Shimla, with the bulk of the network concentrated around Chandigarh, Delhi NCR and Jaipur.  

STJ Group today runs on two distinct tracks under a single philosophy: the jewellery side continues across Chandigarh, Mohali and Zirakpur, while the real estate arm has grown into the group's flagship identity. The guiding idea behind both is simple to state but hard to execute: set the pace, deliver on what is promised and build something people respect.  

On scale: the group's corporate office sits inside Mohali Citi Centre-2, F-Block, Aerocity and its land bank includes over 35 acres of GMADA e-auctioned commercial land, close to 8 acres of GMADA residential land and roughly 30 acres of mixed-use land in Zirakpur, ahead of most standalone Tricity developers.  

Locally, STJ Group is often simply called Mohali Citi Centre, a recognition earned largely through one habit: finishing what it starts on schedule. In a sector where delayed handovers are the norm, on-time delivery has become the group's clearest point of difference.  

What really gives the STJ Group name its pull across the Tricity is not a single hero project or an aggressive ad campaign. It is the sheer visibility of its developments along one of the region's busiest roads, paired with a founder who remains personally associated with the brand instead of hiding behind a corporate identity.   

There is also something distinctly local about how the group functions: unlike national players who treat the Tricity as one line item on a spreadsheet, STJ Group grew up on these very roads, first serving local families at a jewellery counter and later at a project sales office, a familiarity that shows up in layouts designed around how Punjabi households actually live and a relationship style that still leans on personal rapport rather than a call centre script.  

STJ Group's projects are strategically positioned along one of Tricity's fastest-growing corridors. To understand how upcoming road connectivity and government-approved infrastructure projects could influence future property values, explore our in-depth article on Mohali Airport Road and the future of Tricity real estate in 2026.   

From a Jewellery Counter to Airport Road: The Anil Goyal Story        

Every STJ Group address ultimately traces back to one name: Mr. Anil Goyal, the group's founder. His journey did not start on a construction site; it started with a modest jewellery showroom in Manimajra, built on an eye for value and an unwillingness to cut corners on quality. As the business gained traction, three more showrooms followed across Mohali, Chandigarh and Zirakpur, building both the financial base and the local reputation that later supported his move into real estate.  

That move came in 2018, when Mr. Goyal Ji launched STJ Group's flagship project, Mohali Citi Centre-1, on GMADA-auctioned landin F-Block, Aerocity, along the 200-ft International Airport Road. The speed of execution stood out from day one: the first 7-acre phase of the eventual 25-acre commercial development was completed and handed over within a year of launch, an unusually fast turnaround in a market where possession delays are common.  

That momentum carried forward with Mohali Citi Centre-2, Citi Centre-3, Citi Centre Avenue, Citi Centre Walk and Mohali Citi Centre Square on the Zirakpur-Patiala Highway, before an expansion into premium residential development. Mr. Goyal also took the jewellery legacy forward through Sunaar The Jeweller, a more contemporary version of the original brand and is currently reported to be overseeing close to a dozen active commercial and residential projects alongside multiple jewellery ventures.  

What is notable here is the order in which it happened. Most real estate founders begin with real estate; Mr. Goyal began with trust, earned one counter transaction at a time and only then moved into concrete and steel, which explains why STJ Group's messaging leans so heavily on transparency, punctual delivery and a debt-free balance sheet.  

Carrying the Legacy Into the Next Generation       

Mr. Goyal has already brought the next generation, his children, nieces and nephews, into active roles within the business, with Kashish Goyalnotably leading several project-level responsibilities. His daughter currently manages or supervises three ventures under the family umbrella: Robolucious, a Smart Bazaar outlet and a Haldiram's outlet, all located within Mohali City Centre-2.  

Known for a dynamic, forward-looking approach, Mr. Goyal ji pairs strategic thinking with a direct, no-frills style of doing business. Despite the scale he has built, he is widely described as approachable, a trait that has helped build genuine trust among employees, partners and buyers alike, keeping family values at the centre of the group's continued growth.  

This part of the story rarely makes it into project brochures, but it matters: a jeweller's business survives entirely on the buyer's confidence that the stone in front of them is exactly what it is represented to be. Carry that same discipline into real estate, where the stakes are a family's life savings rather than a single purchase and it becomes clear why STJ Group has been unusually meticulous about approvals, land titles and delivery timelines.  

Inside the Commercial Empire: What Is the Mohali Citi Centre Series?       

Say the words STJ Group to anyone familiar with Tricity real estate and the Mohali Citi Centre series is usually the first thing that comes to mind, the group's oldest and most proven product line, spread across F-Block and E-Block of Aerocity, with an additional address on the Zirakpur-Patiala Highway. Here is where each project currently stands.  

A closer look at what is verifiable about each address:  

• MCC-1: Built on 25 acres of GMADA-auctioned land, RERAregistered under PBRERA-SAS81-PC0068, with its first 7-acre phase delivered and fully occupied within a year.  

• MCC-2: Roughly 4 acres with double-height SCOs (18x90 ft to 45x90 ft), surface plus double-basement parking, shops historically starting around Rs 45.9 lakh.  

• MCC-3: Approximately 10 acres in F-Block, with frontage on both the 200-ft Airport Road and a connecting 150-ft road.  

•  MCC Avenue: A 4-acre GMADA and RERA-approved development in E-Block with double-height showrooms, high-speed elevators and dedicated power backup.  

• MCC Walk: Close to 5.69 acres in E-Block, with double-height shops, gated security, CCTV coverage and surface plus basement parking.  

• Mohali Citi Centre Square: 4.5 acres with a 450-ft frontage on the Zirakpur-Patiala Highway, 59 SCOs and 81 double-height mini showrooms; often cited as the fastest-delivered, fully occupied project in the Tricity.  

MCC-4, MCC-5 and STJ Forum are newer phases along the same corridor; confirm current carpet area, price list and RERA number directly with the STJ Group sales team.  

A Verified Look at Pricing  

Numbers carry more weight than adjectives when real money is on the line, so here is what is publicly and verifiably known about pricing across STJ Group's commercial portfolio. Treat these figures as a reference point rather than a final quote, since inventory and pricing shift as each phase nears possession.  

Where a figure is not listed above, it could not be independently verified at the time of writing, so it is best to check with the STJ Group sales desk directly. An honest "contact us for pricing" holds far more value than an inflated promise that does not survive the token booking stage.  

The Residential Line-Up: Where Does STJ Group Take You Home?  

Having built its name in commercial real estate, STJ Group's expansion into premium housing feels like a logical next step rather than an unrelated pivot. The residential portfolio is built around the same three ideas that shaped the commercial business: strong location, GMADA-linked land and a version of luxury that goes beyond a marble lobby.  

The Pinnacleis an ultra-luxury high-rise in Sector 83A, IT City, Mohali, developed by STJ Group with GB Realty: 3/4/5 BHK apartments across six G+36 towers on around 8 acres, with a skywalk, clubhouse and premium amenities, currently under construction.  

Genesis Heightssits on Airport Road (PR-7/Ambala-Chandigarh Highway) in Singhpura, Zirakpur, offering 3/3+study/4 BHK apartments across around 6 towers on 8.66 to 10.5 acres, possession targeted around July 2030, with prices starting around Rs 1.7 to 3 crore.  

The Residency (MCC Residency)is a 25-acre gated township on the Zirakpur-Patiala Highway near Aerotropolis, combining plots (125-150 sq yd) with 3 BHK apartments (around 1730 sq ft) and highway-facing commercial options, GMADA and RERA approved.  

The Fortune, on PR-7 Airport Road, Zirakpur, offers luxury 3/3+1/4 BHK apartments (roughly 1900-3500 sq ft) across multiple towers on approximately 8.5 acres, with Mivan construction and possession targeted around 2030, RERA/GMADA approved.  

Revanta Greens is a 35-acre gated township on the Patiala Highway near Chitkara University, Rajpura, with residential plots (125-150 sq yd), apartments and highway-facing commercial showrooms and strong connectivity to Mohali, Zirakpur and Chandigarh.  

Crown Residencyis a premium 40-acre pre-launch plotted township offering plots in 110, 125 and 150 sq yd sizes, giving buyers flexibility to design their own home within a development built around modern infrastructure and green surroundings.  

A few threads tie this residential collection together: nearly every project sits on or near the Airport Road, Aerotropolis or Patiala Highway growth corridor; Vastu-conscious layouts and clubhouse-centred community living show up repeatedly; construction-linked payment plans and bank financing tie-ups are available on most projects; and The Residency and Revanta Greens are both larger township developments offering a mix of plots and apartments.  

For exact RERA numbers, floor plans, carpet area figures and current price lists, reach out to our sales desk, since these details are updated frequently as each phase moves through possession.  

Beyond the Brochure: What Actually Makes an STJ Group Home Feel Like Home?  

Most real estate content talks about amenities. Fewer talk about the moment a family steps into a flat for the first time and feels their shoulders finally relax. That is the feeling STJ Group's design teams work toward, whether it is a couple choosing The Pinnacle     for their first home or an investor picking a plot in Revanta Greens for their children's future.  

• Vastu-aligned layouts that respect tradition while prioritising natural light and ventilation.  

• Landscaped green courtyards and clubhouse spaces for evening walks, festivals and everyday community life.  

•  Gated security, CCTV coverage and dedicated visitor management for peace of mind.  

•   Generous covered and visitor parking, a daily relief in dense Tricity neighbourhoods.  

•  Proximity to schools, hospitals and markets along the Airport Road and Patiala Highway corridors.  

None of this is complicated. It is simply what a home should deliver, consistently, project after project, which is what quietly turns first-time buyers into repeat customers and referrers.  

What Genuinely Sets STJ Group Apart in a Crowded Tricity Market?  

Tricity's real estate market is competitive and nearly every brochure promises prime location, modern amenities and assured returns. Here is what actually separates STJ Group from the rest.  

Why Has Airport Road, Aerocity Become Mohali's Most In-Demand Address?  

Location is the one factor no developer can manufacture and it is exactly where STJ Group holds its biggest edge. Practically every flagship project sits along or just off the 200-ft International Airport Road in Aerocity, a stretch that has quietly turned into Mohali's commercial spine.  

• Most Aerocity addresses here are roughly a 2 to 5 minute drive from Chandigarh International Airport, giving tenants and buyers exceptional connectivity.  

• The road links seamlessly to Chandigarh, Zirakpur, New Chandigarh and Kharar, keeping projects within easy reach of the entire Tricity.  

•  GMADA's continued development of Aerocity has brought steadily improving infrastructure, from wider roads to upgraded civic amenities.  

•  Mohali Citi Centre Square adds a second growth corridor on the Zirakpur-Patiala Highway, extending STJ Group's presence beyond Aerocity.  

For homebuyers, this translates into shorter commutes and access to established social infrastructure. For investors, it means location-driven appreciation that is difficult to replicate once a corridor is fully built out. Five years ago this stretch was mostly open plots; today it is lined with running businesses and steady footfall, a shift driven by developers like STJ Group committing large GMADA parcels early and that same early-mover logic still applies to the newer phases further along the corridor.  

Is Investing With STJ Group a Smart Move in 2026?  

Real estate decisions carry as much emotion as financial calculation. Beyond the marketing material, here is what genuinely matters when weighing STJ Group as your developer of choice.  

• RERA and GMADA approvals: Flagship projects such as MCC-1 carry verifiable RERA registration and several projects in the series are described as GMADA approved.  

•  Delivery discipline: MCC-1's 7-acre first phase was completed within a year of launch, one of the strongest delivery stories in the region's commercial segment.  

• Occupancy proof: Mohali Citi Centre Square is frequently cited at 100 percent occupancy, a rare signal in a market where units can sit unsold for years.  

• Financial stability: A debt-free positioning gives the group more room to absorb slowdowns without compromising quality or timelines.  

•  Diversified strength: A profitable jewellery business alongside real estate adds credibility many pure-play developers do not have.  

None of this means every project in Mohali     is entirely risk-free; no real estate investment ever is. But for a family searching for a home or an investor eyeing a unit with genuine footfall potential, STJ Group's combination of location, delivery history and financial positioning makes a compelling case.  

There is also a broader market tailwind worth mentioning: Aerocity's continued expansion under GMADA and the steady premiumisation of Zirakpur and Rajpura are pushing demand toward exactly the corridors where STJ Group already holds land and buying early into a corridor that is still filling up has historically been where the strongest long-term returns in Tricity real estate have come from.  

Looking for the Right Guidance on Your STJ Group Purchase?   

Acquire Estatehas been helping Tricity homebuyers and investors navigate projects like these with verified information, honest comparisons and end-to-end booking support. Whether it is understanding RERA approvals, comparing floor plans or negotiating the best construction-linked plan, our team at Acquire Estate is a call away at 7837335599 to help you make a confident, well-informed decision.  

Final Thoughts: Why STJ Group Deserves a Serious Look in 2026  

Real estate stories are ultimately about people and STJ Group's story began with a jeweller who understood one simple truth: trust has to be earned, transaction by transaction, before it can be scaled up. That same principle now underpins every STJ Group address across Mohali, Zirakpur and Rajpura, from a single showroom in Manimajra to a debt-free portfolio spread across dozens of acres of GMADA land.  

Whether you are looking to invest in a commercial showroom with proven footfall or a luxury home along a fast-growing corridor, STJ Group's blend of location, delivery discipline and financial credibility makes it a name worth putting on your shortlist this year. For personalised project comparisons and site visits, reach out to Acquire Estate at 7837335599.  

Note: This blog compiles publicly available information from STJ Group's official websites and listed project pages as of 2026. Buyers are advised to verify current RERA registration numbers, price lists and possession timelines directly with STJ Group before making any purchase decision.  

Frequently Asked Questions About STJ Group  

1. Who is the founder of STJ Group?  

STJ Group was founded by Mr. Anil Goyal, who began his entrepreneurial journey with a jewellery showroom in Manimajra, Chandigarh, before expanding into real estate in 2018.  

2. When did STJ Group start its real estate business?  

STJ Group entered real estate in 2018 with the launch of its flagship project, Mohali Citi Centre-1, in F-Block, Aerocity, Mohali.  

3. Where are most STJ Group projects located?  

Most commercial projects sit along Airport Road in Aerocity, Mohali, with one on the Zirakpur-Patiala Highway, while residential projects are spread across Mohali, Zirakpur and Rajpura.  

4. Is Mohali Citi Centre a RERA registered project?  

Yes, Mohali Citi Centre-1 carries RERA registration under number PBRERA-SAS81-PC0068. For the RERA status of the newer projects in the series, buyers should confirm directly with the STJ Group sales office.  

5. What kind of properties does STJ Group offer?  

A mix of commercial spaces (SCOs, showrooms and shops) across the Mohali Citi Centre series, plus luxury residential apartments and plots through The Pinnacle, Genesis Heights, The Residency and Revanta Greens.  

6. Does STJ Group offer bank loan facilities?  

Yes, most STJ Group projects mention financing support and loan facilities from leading banks, making it easier for both homebuyers and commercial investors to plan their purchase.  

7. Is STJ Group a debt-free company?  

STJ Group has been described as a totally debt-free company in its official project communication, which is often viewed as a positive sign of financial stability in real estate.  

8. Which STJ Group commercial project has 100 percent occupancy?  

Mohali Citi Centre Square, located on the Zirakpur-Patiala Highway, is cited as having 100 percent occupancy and is often described as the fastest-delivered, fully occupied project in the Tricity.  

9. Are STJ Group's residential projects suitable for end-use or investment?  

STJ Group's residential portfolio, including The Pinnacle, Genesis Heights, The Residency and Revanta Greens, is designed for both end-use buyers looking for a luxury home and investors seeking long-term appreciation along established growth corridors.  

10. How can I get the latest price list and floor plans for STJ Group projects?  

Since prices and inventory change as each phase reaches possession, it is best to contact the official STJ Group sales team or reach out to Acquire Estate at 7837335599, for the latest verified price list, floor plans and RERA details.